Vail Resorts Management Company is the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations. Their mission is simple: Experience of a Lifetime.
As their graphic designer, I have learned the exercise, discipline, and puzzle of experiential, emotion-based branding that transcends the product itself. This could not be a more rewarding and challenging process. The “product” is a plastic card that says Season Pass on it, however the emotion, stories, and adventure this gives you is where the brand essence truly lies. It is my passion and drive to unpack this for all that it is, and create beautiful designs that move people to feel their personal experience of a lifetime.